Árvora Oficina de Massas

Árvora is a store of carefully crafted products straight from a farm located in Bonito, Pernambuco. The main goal of the brand is to offer quality products, with ingredients sourced locally, and with the artisanal flavor of those who lovingly prepare family recipes passed down from generation to generation. With this principle in mind, we designed a typography with a more organic character. We wanted both the brand design and other points of contact to use more organic forms, extracted from the natural shapes of the farm and also from the foods and products. To achieve this, we created a series of graphics representing the types of dough, sauces, and organic shapes that, along with the colors and typography, make for a communication that feels close and affectionate.